Use a Constructive and Respectful Tone: Avoid using a hostile tone in your communication. Instead, adopt a positive, courteous style that promotes positive conversation, candid dialogue and a team effort to solve the problem. Instead of blaming the individual, concentrate on the behavior or the circumstance.

It finds order and predictability in human behavior. Put simply, The Golden Circle helps us understand why we do what we do. The Golden Circle can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.

The Optimism Company Blog - Simon Sinek.